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Own the channel. Build the engine. Scale it globally.
BIOSTEEL is looking for a highly strategic, performance-driven leader to take full ownership of our Amazon business and scale it into a dominant revenue engine across all major marketplaces.
This is not a maintenance role — this is a build, optimize, and aggressively scale opportunity.
You will have the mandate, resources, and leadership alignment to drive Amazon as high as it can go — across Canada, the US, and beyond.
You will define the vision, own the numbers, and execute the strategy to unlock the full potential of Amazon as a global growth channel.
If you’re someone who wants to own a P&L, move fast, and see the direct impact of your decisions on revenue and profitability, this role is built for you!
WHAT YOU’LL OWN:
Full Amazon Ownership & Expansion
Own the Amazon P&L — revenue, profitability, and long-term channel growth
Take full control of Amazon performance across North America, with the opportunity to expand into new markets
Define and execute both short-term wins and long-term scale strategies
Scale What Works. Build What Doesn’t Exist Yet.
Lead the strategy behind advertising (PPC & DSP)
Identify and unlock new growth levers across marketplaces — not just optimize what exists
Set and own key performance metrics (ROAS, TACoS, CVR, AOV, etc.) and continuously push them higher
Drive Revenue Through Smart Execution
Own the global promotional calendar, including Prime events and key regional opportunities
Lead new product launches end-to-end — from ranking strategy to review generation
Build pricing strategies that balance competitiveness and margin protection
Elevate the Customer Experience & Conversion
Own and continuously improve all Amazon customer touchpoints (PDPs, A+ content, Brand Store)
Drive creative and content strategy that converts — not just looks good
Run ongoing testing to increase conversion rates across all regions
Partner cross-functionally to scale creator, affiliate, and influencer-driven Amazon growth
Use Data to Win
Own the Amazon data ecosystem (Amazon Ads, AMC, Prescient AI, etc.)
Turn insights into decisive action across ads, pricing, promotions, and inventory
Identify trends and growth opportunities
Build a culture of continuous performance improvement
Lead Across the Business
Act as the central owner of Amazon within the company, aligning with Marketing, Finance, Operations, Supply Chain, and Sales
Ensure inventory and operations are set up to support aggressive growth
Own reporting and communicate performance clearly to leadership
Build scalable systems and processes that support long-term growth
Manage and strengthen relationships with Amazon internal teams
WHAT YOU BRING:
5+ years of e-commerce experience with deep Amazon expertise
A proven track record of scaling Amazon businesses across multiple regions
Strong command of:
Amazon PPC & DSP strategy
Ranking and SEO mechanics
North American Marketplace dynamics (Canada/US to start)
Inventory and supply chain coordination
Experience managing meaningful ad budgets
Highly analytical with a strong bias toward action
Comfortable operating in a fast-moving, high-growth environment
WHY THIS ROLE IS DIFFERENT:
True ownership — you own the channel, not just a piece of it
Direct impact — your decisions immediately influence revenue and profitability
Global scope — scale across multiple major marketplaces and expand into new ones
High ceiling — the opportunity to build Amazon into a significantly larger part of the business
Drive creative and content strategy that converts — not just looks good
Partner cross-functionally to scale creator, affiliate, and influencer-driven Amazon growth
Run ongoing testing to increase conversion rates across all regions