Chief Marketing Officer

Chief Marketing Officer (CMO)

About Us

Sleepyhead is one of the fastest-growing brands in the sleep industry — recently named to the Inc. 5000 list of America’s fastest-growing private companies. We’re a modern, Scottsdale-based e-commerce company shaking up the college sleep market with our premium mattress toppers and sleep essentials. Known for our high-performance products, data-driven marketing, and strong brand identity, Sleepyhead has built a loyal following nationwide and continues to scale rapidly across digital channels.

Position Overview

Sleepyhead is seeking a visionary, data-driven Chief Marketing Officer (CMO) to lead and scale our entire marketing organization. This executive will own revenue-driving strategy across all digital channels, oversee brand positioning, and build a high-performance team capable of sustaining aggressive growth.

The ideal candidate has deep experience in e-commerce , with hands-on expertise in Shopify and a strong understanding of performance marketing, lifecycle marketing, and brand storytelling. Experience with Amazon Seller Central is preferred. Strong experience with Email and SMS is required.

This role reports directly to the CEO and plays a critical part in shaping Sleepyhead’s next phase of growth.

Key ResponsibilitiesStrategic Marketing Leadership

  • Develop and execute a comprehensive omnichannel marketing strategy aligned with aggressive revenue goals
  • Own top-line growth, customer acquisition, retention, and lifetime value metrics
  • Lead monthly and quarterly marketing planning, forecasting, and budgeting
  • Build scalable systems that drive measurable ROAS and profitability
E-Commerce & Performance Marketing
  • Lead all direct-to-consumer initiatives on Shopify
  • Oversee paid media (Meta, Google, TikTok, Pintrest, MNTN), affiliate, influencer, email/SMS, and organic social media
  • Own lifecycle marketing strategy across Klaviyo (email) and Postscript (SMS)
  • Optimize flows, segmentation, deliverability, retention campaigns, and subscription strategy
  • Optimize conversion rate, AOV, and customer journey across all digital touchpoints
  • Use analytics to drive data-backed decision-making across channels
  • Partner with operations and finance to align inventory, promotions, and demand planning

Amazon Growth (Preferred Experience)
  • Support and scale marketplace strategy through Amazon Seller Central
  • Oversee listing optimization, advertising, and promotional planning
  • Drive profitable growth on Amazon while maintaining brand integrity
Brand & Creative Direction
  • Ensure brand consistency and premium positioning across all touchpoints
  • Oversee creative strategy and campaign development
  • Lead product launches and seasonal initiatives
  • Protect and enhance Sleepyhead’s premium brand image
Team Leadership & Organizational Development
  • Recruit, mentor, and lead a high-performing marketing team
  • Establish clear KPIs and accountability structures
  • Foster a results-oriented, high-performance culture
  • Collaborate cross-functionally with finance, operations, and executive leadership

Qualifications
  • 10+ years of progressive marketing leadership experience, with significant e-commerce focus
  • Proven success scaling a multi-million-dollar DTC brand
  • Extensive hands-on experience with Shopify (required)
  • Deep experience with Klaviyo and Postscript , including lifecycle automation and revenue attribution
  • Experience managing significant paid media budgets with strong KPI accountability
  • Experience with Amazon Seller Central 3P (preferred)
  • Strong analytical background with comfort in financial modeling and forecasting
  • Experience leading and managing high-performing marketing teams
  • Executive presence with strong communication and decision-making skills
  • In-office availability in Scottsdale, AZ

What We’re Looking For We want a growth-oriented operator — someone who can both set the strategic vision and dive into execution when needed. This is a high-impact leadership role for someone who thrives in fast-growth environments and wants to build a category-defining brand.

If you are excited about scaling a premium e-commerce brand and leading a dynamic team at

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