Paid Acquisition Expert Freelance - Meta & TikTok Ads (M/F)

Context We are looking for a Senior Paid Acquisition Expert to take ownership of our paid campaigns execution and help us stabilize and scale performance. This is a high-impact role Paid represents ~80%+ of our marketing investment Core driver of pipeline and revenue Multi-market scope US, FR, IT, ES 👉 We need someone who can execute at a very high level from day one, bring structure, and challenge our current setup. About Veesion Veesion is an AI-powered video analytics solution that helps retailers prevent theft in real time using their existing CCTV cameras. Instead of reviewing footage after losses occur, our system Detects suspicious gestures (concealment, consumption, etc.) Sends real-time alerts with video clips Enables teams to intervene earlier and deter repeat offenders 👉 Our value is built on Visibility → Intervention → Deterrence Enables teams to intervene earlier and deter repeat offenders 👉 Our value is built on Visibility → Intervention → Deterrence Our ICP (SMB Focus) We mainly target small to mid-sized retail chains Verticals supermarkets (core), convenience stores, liquor stores, pharmacy (testing) Size 110 stores, multi-user environments Markets 󾓦 US (primary), 󾓧 FR, 󾓩 IT, 󾓫 ES Key personas Store owners / operators Multi-store managers Loss prevention / operations 👉 Messaging is ROI-driven, pragmatic, and must follow strict truth-driven guidelines (no overselling AI capabilities) Paid Acquisition at Veesion Our paid strategy is heavily focused on Meta Ads, with Lead generation Meta Lead Forms + Typeform landing pages) Structured campaigns by - Country - Vertical - Funnel stage Scale vs Build / testing) We also Use scripted UGC videos (human & AI-generated) Work with external creative agencies UGC AI production) Are starting to explore TikTok Ads and potentially other channels 👉 Current priority Clean up and rebuild a scalable foundation Improve performance reliability and testing velocity Scope of Work 1. Audit & Strategy Challenge Audit existing Meta campaigns (structure, targeting, performance) Identify key gaps and inefficiencies Challenge current setup and propose improvements 2. Campaign Execution & Management Set up, launch, and manage campaigns Meta primarily) Ensure Clean campaign structure (by country / vertical / funnel) - Correct budget allocation (scale vs test) - Optimize campaigns continuously 3. Tracking & Data Reliability Ensure tracking is - Correctly implemented - Reliable across campaigns Validate - Campaign naming conventions - Attribution logic Flag and fix issues proactively 4. Testing & Performance Improvement Build a structured A/B testing framework Define hypotheses and test plans Analyze results and iterate quickly 5. Creative Feedback & Collaboration Work closely with creative agencies UGC / AI Provide - Clear briefs - Feedback on scripts and ads Ensure creatives align with - ICP - Performance goals - Messaging guidelines (no overselling) 6. Reporting & Communication Provide clear, concise weekly updates - Performance - Learnings - Next actions Flag issues early and proactively Expected Outcomes Within the first weeks, we expect Clean, structured campaign setup Reliable tracking and data Improved execution quality (no basic errors) Clear testing roadmap Strong collaboration with creative team Profile Weʼre Looking For Must-have Strong experience with Meta Ads (lead generation) Proven ability to - Structure campaigns at scale - Run clean tests and optimize performance Strong attention to detail (no execution errors) Data-driven mindset Fluent in English (US campaigns) Nice-to-have Experience with TikTok Ads Experience in multi-market campaigns Experience with UGC / performance creative Engagement 3 days/week initially Potential to reduce to 2 days/week once stabilized Close collaboration with Growth team (strategy owned internally) Apply To This Job