Principal, Sales Programs
Job Description:
- Own the intake and evaluation process for new Sales Program candidates
- Apply a structured evaluation bar, assess business impact and feasibility
- Bring prioritized recommendations to senior leadership with clear rationale
- Develop the brief: problem statement, opportunity sizing, target segment, intended field behavior change, competitive positioning, and success metrics
- Manage the full Sales Program launch lifecycle
- Coordinate core and extended teams, finalize target account lists, align inspection cadence with Sales Operations
- Track KPIs, surface blockers, and lead goal recalibration when actuals diverge from model
- Partner with Sales leadership and Sales Operations to design incentive structures tied to program outcomes
Requirements:
- 10+ years combined experience across management consulting and enterprise B2B software GTM
- Former top-tier management consulting experience (MBB, Big Four strategy, or equivalent) strongly preferred
- Direct experience in GTM strategy, sales programs, revenue operations, or product marketing inside an enterprise software company
- Fluent in the financial metrics that govern enterprise software: ARR, NRR, pipeline coverage, bookings, win rate, ASP, cycle time, LTV, expansion revenue, retention
- Comfortable reading a P&L and building a defensible financial case with finance that holds up under CFO and CRO scrutiny
- Can understand an enterprise customer journey end to end, identify where commercial leverage sits at each stage, and match the right metrics to the right stage
- Has built and run structured GTM programs with accountability for both design and results
- Knows the difference between a program that changes field behavior and one that generates a slide deck
- Operates in a matrixed environment, influences without authority, and moves programs forward without perfect information.
Benefits:
- health, dental, and vision insurance
- paid time off
- company sponsored retirement plan
- annual company bonus plan
- commissions
- long term incentive awards