Product Content Marketing Manager

<p><strong>Overview</strong></p><p>We are seeking an experienced Product Content Marketing professional to support the development and execution of strategic product content initiatives within a large, global, matrixed organization. This role will partner closely with cross-functional marketing, portfolio, demand generation, activation, technical service, and creative teams to develop and optimize compelling product content that supports customer engagement and drives business growth.</p><p>The ideal candidate brings strong writing and project management expertise, experience supporting B2B product launches, and the ability to manage complex content initiatives from strategy through execution.</p><p><strong>Key Responsibilities</strong></p><ul><li>Contribute to and execute the annual product content plan aligned to broader marketing objectives, ensuring projects are delivered on time and within budget.</li><li>Collaborate with portfolio marketing, demand generation, activation teams, technical service teams, and additional stakeholders to develop and execute content marketing strategies that support the customer decision journey.</li><li>Lead New Product Introduction (NPI) collateral and content development initiatives in partnership with internal and external creative agencies.</li><li>Develop, optimize, and approve product grouping and Base-Variant content to support global product launches and distribution needs.</li><li>Ensure global content is properly handed off to internal teams for website loading, linking, categorization, and distribution partner deployment.</li><li>Support and influence Product Content Health metrics through cross-functional collaboration and optimization efforts.</li><li>Maintain and optimize product content libraries to ensure content remains relevant, effective, and aligned to portfolio goals.</li><li>Partner with global portfolio leads, area portfolio leads, and activation planners to ensure consistency and strategic alignment across markets.</li><li>Lead complex, cross-functional projects across multiple teams and business functions.</li><li>Create compelling product content for both internal and external audiences across multiple multimedia platforms.</li><li>Support integrated marketing communications campaigns through scalable and engaging content development.</li><li>Ensure all content aligns with brand standards and corporate identity guidelines.</li><li>Collaborate closely with demand generation leaders and subject matter experts to ensure content aligns to campaign objectives and customer journey stages.</li></ul><p><strong>Required Qualifications</strong></p><ul><li>Bachelor’s degree or higher from an accredited university.</li><li>Minimum of 7 years of combined experience in digital marketing, product content marketing, or marketing communications with a strong digital focus.</li><li>Proven experience working within a large, global, matrixed organization.</li><li>Strong writing, editing, and communication skills.</li><li>Exceptional attention to detail and organizational skills.</li><li>Demonstrated ability to manage multiple projects and deadlines simultaneously.</li><li>Strong project management and stakeholder management experience.</li><li>Proactive, self-directed approach with a strong sense of ownership and accountability.</li><li>Experience collaborating cross-functionally across marketing and business teams.</li></ul><p><strong>Preferred Qualifications</strong></p><ul><li>Experience supporting B2B product launches and New Product Introduction (NPI) initiatives.</li><li>Background in content marketing, marketing automation, and customer journey mapping.</li><li>Experience in project management, account management, or similar client-facing roles.</li><li>Strong planning and organizational capabilities.</li><li>Ability to think strategically while also executing tactically.</li><li>Collaborative mindset with the ability to influence across teams and functions.</li><li>“Get it done” mentality with a focus on driving results and meeting deadlines.</li></ul><p><strong>Additional Information</strong></p><ul><li>Location: Maplewood, MN</li><li>Schedule: Hybrid/Onsite</li></ul><p></p>