TikTok Ads Specialist – Intern

Job Description:

  • Assist in setting up, launching, and managing TikTok ad campaigns.
  • Support efforts in audience targeting, budget allocation, and ad scheduling.
  • Help monitor ad performance to ensure alignment with marketing objectives.
  • Collaborate with the creative team to produce short-form, high-engagement ad content.
  • Conduct A/B tests on creatives, captions, hooks, and CTAs to identify winning variations.
  • Help optimize ad creatives to improve CTR, conversions, and overall performance.
  • Assist in pulling reports and analyzing performance data using TikTok Ads Manager and related tools.
  • Identify trends, insights, and optimization opportunities based on KPIs.
  • Help maintain campaign documentation, tracking sheets, and performance logs.
  • Support campaigns on other platforms such as Meta Ads when needed.
  • Assist in comparing performance insights between platforms for better strategic planning.
  • Follow platform advertising policies and ensure all ads meet compliance standards.
  • Stay updated on TikTok trends, algorithm changes, and emerging ad strategies.

Requirements:

  • Minimal experience in digital advertising is acceptable.
  • Familiarity with TikTok Ads Manager or short-form media buying is a plus.
  • Meta Ads experience is ideal and a strong advantage.
  • TikTok Media Buyer Certification is preferred but not required.
  • Understanding of basic marketing principles and digital advertising metrics.
  • Strong creative instincts for trends, short-form content, and audience behavior.
  • Ability to analyze data and communicate insights clearly.
  • A dual-monitor setup is required (at least 8GB of RAM)
  • Must have at least 25 MBPS internet speed

Benefits:

  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent WFH setup
  • Work schedule is in EST (Monday-Friday only)
  • Opportunities for professional development and career advancement
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